Podnázov:

Autor: Kevin Budelmann

Vydavateľstvo: Rockport

Komentár: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples. Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

Jazyk: anglický
Rok vydania: 2013
Formát: 251x216
Počet strán: 300
Väzba: mäkká
Katalógové číslo: 101998
Ean: 9781592537938
Bežná cena: 23.50 EUR

Zľava: 12%
Naša cena: 20.68€

KÚPIŤ KNIHU   (kúpiť neskôr)

späť